REVIEWER: Randy Erdahl, director of business intelligence for Fingerhut Companies, a subsidiary of Federated Department Stores.

BACKGROUND: Fingerhut is the second-largest cataloger in the world, selling a broad range of products and services directly to the consumer through catalogs, direct marketing and the Internet. In addition to the Fingerhut catalog, the Minnetonka, Minnesota-based company also publishes Figi's, Old Pueblo Traders, Bedford Fair, Willow Ridge, Brownstone Studio, Lew Magram and Popular Club.

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