The companies reporting the largest gains in revenue, margin and customer satisfaction are those where top executives sponsor the process, new research on Sales and Operations Planning from Ventana Research reveals.
"Previous studies have not focused on the critical role that sponsorship and financial planning plays in determining the success of sales and operations planning," said Colin Snow, Ventana Research VP and research director for Operational Performance Management. "This new research and industry benchmarking study reveals that top performing companies have executive sponsorship and a rigorous review process that merges sales and operational plans with their financial outlook on a monthly basis."
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