I attended an industry trade show last month and was pleasantly surprised by the stark contrast from the mood and attendance I'd witnessed at similar 2009 shows. Not only was attendance up, I heard countless stories of increased sales activity at the end of 2009 and encouraging sentiment for 2010.

It's not to say customers aren't still sorting out priorities for master data management, governance, BI and dashboards/visualization and analytics. As ever, the more you know, the more you need.

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