Before getting into federated agility, I want to describe a scenario where business value has evolved over the past 20 years. Let me take you back: planning of a family vacation involved only a few simple activities. The first step was asking your friends and family about where they have gone before. In the process, they would tell you about different hotels, restaurants and airlines with which they had the best experience. Based on the level of trust you had with these sources of information, you placed a couple of phone calls and made the travel reservations. Most other decisions and experience components were defined by chance (i.e., weather, traffic, discounts or local events).
Today, we jump on Travelocity or Expedia to review images, customer comments, local amenities and areas of interest. We can compare and contrast multiple locations, hotels, travel agendas and the weather. Local influence has been replaced by trusted global networks or social networks that connect people with similar interests. Short family vacations have been replaced with global experiences anywhere in the world (i.e., African Safari or Alaska Cruise). The information age has changed just about every dimension of the travel industry and literally destroyed the traditional travel agent. Most information you need to plan and experience a world-class vacation is readily available to you 24 hours a day.
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