A majority of companies (82%) struggle with the problem of fake users, and 43% admit to allowing them into their ecosystem to avoid friction in the user registration process, according to a new report from Ponemon Institute sponsored by TeleSign.

The 584 U.S. and U.K. survey respondents said user convenience (58%), cost efficiency (52%) and ease of use (42%) are the most important factors in an organization’s authentication strategy, with security at a distant fourth at 21%. Overwhelmingly, companies value ease of use over security against fraudsters, which makes them vulnerable to the threat of fake users.

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