Fair Isaac Corporation, a provider of analytics and decision technology, announced that it has acquired Seurat Company, a Boulder, Colorado-based provider of solutions and services that help companies more effectively target, acquire and retain customers through creative marketing strategies. Terms of the acquisition were not disclosed.
The acquisition of Seurat allows Fair Isaac to deliver a more powerful, robust roster of marketing solutions and services. Seurat's Precision Marketing approach extends the benefits Fair Isaac delivers through its industry-leading data management and customer analytics solutions to include valuable creative execution services. Fair Isaac can now help marketers convert analytics-fueled customer insight directly into effective strategic marketing campaigns, including Web-based initiatives such as promotions, loyalty programs, couponing and brand-oriented communications.
The addition of Seurat's customer base and solutions expands Fair Isaac's presence in the consumer packaged goods industry, and builds upon the company's existing products and services for industries including retail, financial services, telecommunications and government. Seurat's products and services complement Fair Isaac's industry-leading solutions for marketers, which include Fair Isaac MarketSmart Decision System and custom marketing analytics solutions. Seurat enhances Fair Isaac's offerings with a complete set of Web-based Precision Marketing solutions, custom consulting services for optimizing customer contact center strategies and an award-winning creative marketing group. Seurat customers will benefit from the addition of Fair Isaac's analytic expertise, depth of talent and global reputation in business analytics.
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