Fair Isaac Corporation, a provider of analytics and decision technology, announced that it has acquired Seurat Company, a Boulder, Colorado-based provider of solutions and services that help companies more effectively target, acquire and retain customers through creative marketing strategies. Terms of the acquisition were not disclosed.
The acquisition of Seurat allows Fair Isaac to deliver a more powerful, robust roster of marketing solutions and services. Seurat's Precision Marketing approach extends the benefits Fair Isaac delivers through its industry-leading data management and customer analytics solutions to include valuable creative execution services. Fair Isaac can now help marketers convert analytics-fueled customer insight directly into effective strategic marketing campaigns, including Web-based initiatives such as promotions, loyalty programs, couponing and brand-oriented communications.
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