The quest to capture, store and analyze massive amounts of consumer information offers tremendous opportunities to serve consumers and grow profits, but cavalier or inappropriate uses of the data could jeopardize the very future of a business, a leading expert on privacy and information practices said.

"We live in a time of growing concern about how information about consumers is collected, used and protected," Acxiom Corporation Chief Privacy Officer Jennifer Barrett said. "Failure to confront that reality will put your brand and profits at risk."

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