Extraprise, the B2B database marketing services and CRM systems integration provider, announced results from its National Center for Database Marketing (NCDM) survey, which gauged B2B and B2C marketer's top challenges for 2006 and plans for 2007. Extraprise found that while B2B and B2C marketers face the same problems, their approach to solutions differs widely.
When asked about their greatest marketing challenges in 2006, NCDM show attendees surveyed cited the lack of integration between sales and marketing (37 percent) was the biggest challenge that both marketers faced. Other challenges included: lack of data quality (22 percent); marketing program performance (20 percent); fractured lead generation process (14 percent); list quality (7 percent).
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