Business intelligence has been around forever," remarks Rony Ross, executive chairman and founder of Panorama Software. "People have always been working with reports, and it's not a new concept to have management reporting. However, one of the interesting trends that we see today is that there is an insatiable demand for information, and the need for accurate information in support of decision making has only increased with the economic downturn. Obviously, all companies now have to know what works and what doesn't. They have to know what makes a profit and what doesn't. The need is very urgent and highly valued."

"Panorama's mission is to help companies achieve better business results by extending the reach of business intelligence [BI] to the largest number of users inside and outside the enterprise," says Ross. "What we are all about is making BI as useful and as prevalent and as popular as Microsoft Excel. Over the years, organizations have accumulated enormous amounts of data from their operational systems, CRM, ERP, HR – huge databases with terabytes of data. Most companies already have the data they need to support the operational aspects of their organization; however, they lack the ability to easily access and leverage this data in their management decision-making process. What we find with many of our customers is the need to deliver relevant data to all decision-makers throughout the organization so that it can provide benefit. Otherwise, if you limit access to the executive suite, you're not going anywhere," emphasizes Ross. "Anybody who manages some process within an organization is a decision-maker. If you succeed in delivering the right data to these people, you can really extend and improve your overall decision-making capability."

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