Forward-looking competitors now view the Web as an essential element in their competitive toolset. Many companies now use Internet and intranet Web sites to disseminate marketing materials, financial statements, product training and technical support, internal company memos and other information. Companies are also creating interactive and highly customized applications to enable customers to buy products and services directly through the Web. The global reach of Web technology allows companies to extend their product and service offerings to new markets more quickly and efficiently than ever before.

Informix has introduced a universal Web architecture, anchored by its Universal Web Connect technology, which allows developers to create and manage dynamic, intelligent Web applications. Unlike competing Web solutions (which store Web applications as flat files and scripts in the operating system directory), Informix Universal Web Connect stores the entire Web application content--including application templates, HTML files, images, maps, photos and other data--within the Informix database itself.

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