Exstream Software announced the release of Dialogue Anywhere for Marketing for the French marketplace, demonstrating the company's commitment to the localization of its products across the globe. An integrated module in its market-leading Dialogue enterprise personalization software, Anywhere for Marketing is a web-based design capability that allows marketing and business users across the extended enterprise to incorporate personalized messages into customer communications using an Internet browser.

Anywhere for Marketing is "leapfrog" technology designed to meet the increasing demand for distributed collaborative workflow, reducing personalized document deployment costs and improving time to market. The thin-client solution uses Macromedia's Flex technology to provide a rich Internet experience that allows remote marketing users to access a common repository of Dialogue application folders, objects, and variables for creating rules-driven, fully personalized messages that are incorporated into customer documents at runtime. Users have a full spectrum of design options, including color, font selection, bold, italics and more. A preview capability lets users test and view what documents will look like when the variable messages are incorporated. An approval workflow process with email notification to designated approvers is also included in the solution.

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