Organizations today are desperate to get value out of all the data they collect on their customers, their suppliers, and their partners. But having lots of data and having lots of insights are two vastly different things.

Turning data into effective action requires a strong understanding of what that data has to say. That requires excellent data analytics, data management, and governance. And that requires data that can be trusted and accessed by everyone who needs it. In short, it requires excellent master data management.

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