September 15, 2008 - Expert System, a leading provider of semantic software that discovers, classifies and interprets text information, announced the launch of COGITO Advertiser, a tool that automatically processes the meaning of text to ensure ad placement is relevant to its assigned Web pages.
Using semantic intelligence, COGITO Advertiser analyzes the text on each page and ensures ads are placed appropriately to increase click-through rates.
COGITO Advertiser automatically analyzes Web pages to identify the most relevant topics and extract the main themes included in the text. It classifies content by assigning the category related to the text in real time, based on an optimized taxonomy and high precision. By processing the text, it collects all useful data in an output format structured to be uploaded into a database and directly integrates it with the ad server.
COGITO Advertiser also provides details on actual users of specific Web sites, so companies can tailor their messaging, plan for future investments and coordinate timing of ad placements. By processing the contents of the Web sites and operating an accurate categorization of the pages, the software can provide a detailed map of targeted subjects.
For example, if specific users are reading articles about fuel efficiency during a specific timeframe, COGITO Advertiser can provide these details so a hybrid vehicle manufacturer can direct its advertising budget accordingly.
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