June 23, 2008 Expert System, a provider of semantic software that discovers, classifies and interprets text information, announced that Autostrade per lItalia (Italian Motorways) has implemented COGITO Contact to increase the efficiency of its customer service and support operations. Using semantic recognition and analysis, COGITO Contact has provided an automatic categorization and sorting system for Autostrade per lItalias 20 thousand emails per month, allowing the company to respond to customers requests quickly and efficiently.
Autostrade per lItalia is the number-one concessionaire in Europe for motorway construction and management, serving Europes largest metropolitan areas. The organization received 240 thousand customer emails in 2007 and 120 thousand in just the first five months of 2008. Identifying high-priority messages within the thousands of emails and responding to them quickly is critical to improving traffic and problem areas on the roadways; however, Autostrade per lItalia was managing its emails manually, slowing down the response time for customer care activities.
COGITO Contact automatically analyzed and labeled each email by subject and entered them into a specific category tree (telepass, sales and logistics, traffic information, information on road conditions, etc.). Autostrade per lItalias email messages were then sent to the most knowledgeable customer service operator so customers were receiving the best and most timely responses. With COGITO Contact, the organization was able obtain rapid feedback on the themes faced by the clients, accompanied by qualitative data (on the problems met) and quantitative (processed data).
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