Experian, a provider of global information solutions, announced that Z-24, its cooperative database for catalogers has expanded to 750 participants and coverage on more than 100 million households, making it one of the most extensive databases in the industry. With Z-24, marketers can leverage transactional data to identify new customers and target households based on buying behavior. Z-24 was launched in 1990 with six participants covering 8 million households. With expanded analytical and custom modeling services, increases in Z-24 membership are on the rise. The database provides marketers with information they need to reach qualified prospects through relevant and appealing offers at precisely the right buying moment.
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