Experian, a provider of global information solutions, announced that Z-24, its cooperative database for catalogers has expanded to 750 participants and coverage on more than 100 million households, making it one of the most extensive databases in the industry. With Z-24, marketers can leverage transactional data to identify new customers and target households based on buying behavior. Z-24 was launched in 1990 with six participants covering 8 million households. With expanded analytical and custom modeling services, increases in Z-24 membership are on the rise. The database provides marketers with information they need to reach qualified prospects through relevant and appealing offers at precisely the right buying moment.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access