Experian, a global information solutions company, today announced the launch of Business Market Analyzer, an online application that allows marketing executives to better analyze business-to-business customers, perform market analysis and identify the best, most highly qualified new prospects. Leveraging information from Experian's National Business Database, the new solution gives marketers fingertip access to detailed data on more than 16 million businesses and allows them to extract additional marketing intelligence previously unattainable.
Business Market Analyzer allows businesses to add a new level of intelligence to their existing customer marketing process. By combining existing customer records with the information from the National Business Database, marketers can easily generate reports on company-specific locations such as local branches or regional offices to analyze their existing customer base.
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