September 15, 2008 - Experian QAS, a leading provider of customer data quality software and services, announced the release of QAS Email and QAS Phone.

 

The new services are designed to improve accuracy and ensure the validity of email addresses and phone numbers. Experian QAS partnered with TowerData, a leading provider of database marketing services and technologies, to integrate its email and phone database with both QAS Email and QAS Phone.

 

QAS Email and QAS Phone are designed to reduce time wasted on manually identifying and fixing incorrect email and phone information, while assisting organizations to develop a more accurate view of its customer base. Both products increase an organization's ability to communicate with customers by preventing false information from entering databases and identifying invalid contact data.

 

QAS Email and QAS Phone are Web services that are language independent, based on the universal standards of Simple Object Access Protocol (SOAP) and Extensible Markup Language (XML). QAS Email compares an entered email address to a continually updated internal database of typographical errors, active and dead domain names and malicious email addresses in order to confirm the overall validity. The service has the ability to see if the username exists and runs the complete email address through a series of algorithms to confirm adherence to email addressing standards.

 

QAS Phone processes a phone number through a series of algorithms to parse and standardize the phone number based on the North American Numbering Plan, an integrated telephone numbering plan serving 19 North American countries. Because phone numbers are area specific, organizations can derive geographic and time zone information from it as well.

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