Experian, a global information services company, announced the launch of BizSource, its new master commercial database, and TrueSearch, an advanced search and match technology designed to produce the industry's most complete view of a small business.

The referential matching technology in TrueSearch provides persistent tracking of a company to deliver a complete view of the business over time. The unique matching system combines all variations of a business's name and address into a single record, helping to increase file data depth and provide a more comprehensive profile or score. This allows a more accurate picture of the business's overall creditworthiness in one view rather than in fragmented pieces.

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