KXEN Analytic FrameworkREVIEWER: Joe Tobey, manager of business strategies for Experian.

BACKGROUND: With 13,000 employees worldwide, Experian is a global leader in helping organizations find the best prospects and make informed decisions to personalize and develop customer relationships. With leading analytics and consulting capabilities, Experian has the tools to help clients communicate with their customers more effectively across multiple channels. Experian maintains demographic information on approximately 215 million consumers in 110 million households across the United States.

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