Experian, the global information solutions company, announced that it has acquired Hitwise, a leading Internet marketing intelligence company which helps clients monitor the performance of their Web sites and target their online advertising spend more effectively. The purchase price is approximately $240 million and will be funded from Experian's existing cash resources. The transaction is subject to regulatory approval.
Don Robert, chief executive officer of Experian, commented, "We have been successfully repositioning our marketing solutions business to meet our clients' needs as they continue to switch more of their advertising spend online. Hitwise, which is a rapidly growing, successful business, brings new, unique data to Experian and complements the existing data, tools and expertise that we already offer to clients in other areas such as research services and email distribution."
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