Experian announced it has developed an XML (extensible markup language) interface to its Truvue Customer Data Integrating technology to permit easy integration with sales and marketing applications. Experian is a worldwide provider of information solutions.

Companies use Truvue to cleanse, integrate and enhance customer and prospect data to support database marketing and customer-loyalty initiatives. The XML interface enables businesses to connect their applications to Experian’s rich source of consumer information regardless of the technology platform or language used. Data can be accessed and exchanged across different applications without the need for time and resource-intensive coding.

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