Experian, a provider of global information solutions, announced a new, rapidly deployable database-marketing platform for mid-size catalogers and retailers called Totalvue Express. This multi-channel integrated service provides a comprehensive view of customers whether through the catalog, on the Web or in the store.
Totalvue Express provides an affordable and sophisticated database that helps multi-channel merchants understand their customers and deliver meaningful communications for measurable marketing gains. The leading-edge database design synchronizes data from disparate databases, order entry and analytical systems to form a single customer-centric platform.
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