Experian, a provider of global information solutions, announced a new, rapidly deployable database-marketing platform for mid-size catalogers and retailers called Totalvue Express. This multi-channel integrated service provides a comprehensive view of customers whether through the catalog, on the Web or in the store.

Totalvue Express provides an affordable and sophisticated database that helps multi-channel merchants understand their customers and deliver meaningful communications for measurable marketing gains. The leading-edge database design synchronizes data from disparate databases, order entry and analytical systems to form a single customer-centric platform.

The Totalvue Express service includes marketing automation and campaign management tools, industry-specific business intelligence and reporting capabilities, multi-channel integration and Experian's proprietary Truvue Customer Data Integration (CDI) technology. Totalvue Express customers can also tap a dedicated team of business consultants focused on the catalog and retail markets as part of their ongoing support.

The Totalvue Express service links multiple channels using Truvue, Experian's advanced data integration process. Call center, retail and Web information are integrated to keep brand messages consistent and customers connected. Mid-size companies can now rapidly analyze and act upon customer information to increase response rates, reduce attrition and foster loyalty.

Totalvue Express has the ability to scale, as a company's business grows without costly investments in new technology. In addition, customers can integrate other Experian services into the solution such as data enhancement, prospect list processing, email distribution and tracking, modeling, advanced analytics, contact strategy and lettershop fulfillment.

For more than 25 years, Experian has served clients in the catalog and retail markets and currently hosts over 150 customer and prospect databases.Experian also manages one of the largest cooperative databases comprised ofmore than 700 top catalog merchants and 82 million mail-order buyers.

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