Experian, a global information solutions company, announced that it has acquired Marketswitch, the leader in high-scale optimization software. The acquisition will expand and enhance Experian's analytics and decisioning capabilities on a global scale.

"The acquisition will leverage Experian's global market presence, information assets, risk management and marketing expertise with Marketswitch's leading optimization decisioning technology," said Chris Callero, president, Experian Credit Services. "Clients will now be able to obtain the best in optimization software, backed by one of the leading data, analytics and services organizations in the world."

Marketswitch TRUE Suite products are used in diverse industries such as financial services, communications, retail, and e-commerce by the world's leading corporations, including Capital One, Discover Financial Services, Vodafone Sweden and Abbey National.

"This is a unique opportunity to join Experian and contribute our strategic enterprise decisioning applications to their already-rich library of existing products and services," said Drew Eginton, president, Marketswitch. "We're very excited to take advantage of Experian's depth and global reach to extend our advantage in the supply of high-scale optimization for B2C corporations." /

Marketswitch will operate as a product line within Experian-Scorex, the global decision solutions company. It will be offered as a stand-alone product and will also be integrated with Experian-Scorex's Strategy Manager Generation 3 product offering. "We are pleased that this acquisition will enable us to strengthen and broaden the existing global working relationship between Experian and Marketswitch," Callero added.

Experian did not disclose the terms of the purchase.

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