The haunting continues. Ghosts of information architecture (IA) past roam the halls of corporate America. They visit leadership at fitful late night hours replacing deep sleep with buzzing texts, "E-commerce site down; transaction deadlocks, no ETA!" The ghastly apparitions defy sequestration to evenings. In broad daylight, decisions made in past projects bring our supply chain systems to their knees, multiple systems from several vendors, of course. Wraithlike business processes rattle about like Jacob Marley tormenting Ebenezer Scrooge. The chains forged in implementations past dragging behind. Fortress silos of data, suboptimal Web design, multifarious physical infrastructures, excessively coupled, noncohesive code and SOA with little reuse potential add to the clatter. What is the solution? The key is defining a clear model to deal with information. Good IA delivers a core multidiscipline approach toward data, applications and systems driving usability.

Consider the allegory of Sara Winchester. By the Victorian era, murderous capabilities of Winchester rifles amassed her fortune. Despite affluence, deep regret impaired Ms. Winchester. A physic medium consulted, "Build a great mansion and the slain will forgive." A four-decade project ensued. The project began and ended without a blueprint. A bonanza of work ensued for carpenters, plumbers and every tradesman imaginable. Cutting-edge, innovative technology defined the project. Breakthrough advances in heating, plumbing, lighting and elaborate detail are ever-present in Sara's reparation to the dead.

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