Mark Smith, CMO and president of Quadstone Inc., leads a well-rounded organization with technological expertise, high levels of market awareness and a healthy philanthropic streak. In addition to contributing to various charities through staff fundraising and corporate activities, Quadstone is currently sponsoring a yacht in the BT Global Challenge ­ an event conducted to raise money for the Save the Children charity. Quadstone has successfully used their boat, which calls at ports around the world including Boston, Sydney and Cape Town, to raise their global profile, forge high-level business contacts through corporate events and also provide a few lucky staff members with the experience of a lifetime by sailing competitively in the race. With the 2001 race underway, Smith relates how the race highlights two very important Quadstone concepts.

"Although masters of customer prediction, not even Quadstone can predict who will win the race ­ although once they win we could predict how they will spend the prize money! In fact, our boat has already won the first leg of the race (UK to Boston) and was first to round Cape Horn, showing that the small players can win and can deliver value to match even the huge global corporations that also participate in the race," states Smith. Quadstone hopes that these are signs of its own future ­ a future focusing on providing the best customer analysis software available.

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