Acxiom is the global leader in real-time, multichannel customer data integration, providing data products and services to global corporations in the financial, retail, telecommunications, media, technology, automotive and consumer goods industries through products such as AbiliTec, Solvitur and InfoBase, as well as database management and IT outsourcing services. Acxiom Company Leader Charles D. Morgan has provided nearly 30 years of dynamic direction for Acxiom associates (now numbering more than 5,900 worldwide), about 150 of whom are headquartered at an impressive campus on the shores of the Arkansas River in Little Rock. During a recent interview, Charles Morgan, AbiliTec champion with a decisive leadership style, spoke of Acxiom (founded in 1969 under the name Demographics), its products and services, and the company's dedication to consumer privacy.
When Morgan, a life-long car-racing enthusiast, graduated from the University of Arkansas in 1966, he jokes that he realized racing would not prove his best career choice from an earnings perspective. With his mechanical engineering degree, Morgan gained a systems- engineering position at IBM and relegated racing to a hobby. But that doesn't mean he approaches the sport with anything short of 100 percent enthusiasm. Morgan has won the Sebring twice and the Daytona twice in category, success he attributes to his strong concentration and focus innate traits that do not discriminate between work and play. Perhaps the speed and dynamics that drew and continue to captivate Morgan in racing were not present in his position at IBM because during his tenure at the company, Morgan decided he wanted to do something "entrepreneurial that related to computers."
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