Social media is not expected to play a large role in insurers' future big data plans, according to a study released by research-consulting firm Celent earlier this month.
The report “Bigger Data: A Look at How Far Insurers Have Moved to Take Advantage of Opportunities,” surveyed 360 insurance professionals from life and P&C companies to shed light on the data challenges facing the industry, the technologies companies are investing in and where the most trusted form of raw data will come from in the next two to three years.
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