Redwood City, Calif., Aug. 2, 2000 Excite@Home, a leader in broadband, announced that it has acquired DataInsight, an online and offline database marketing systems and applications provider, based in Golden, Colo. The acquisition will further enhance the growing e-CRM business of Excite@Home's wholly owned subsidiary MatchLogic, a leading online database marketing solutions company. By unifying MatchLogic's e-CRM expertise with DataInsight's eVista solutions and professional Services, MatchLogic is will become a preeminent provider of e-business and e-CRM solutions.
By integrating ad-serving, e-mail and acquisition marketing solutions with data warehousing, MatchLogic's e-CRM solution enables customers to build long- term relationships with their key audiences and deliver on each consumer's personalized needs. The acquisition of DataInsight enhances the strategic value of e-CRM for MatchLogic customers.
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