The last two decades have produced a number of unexpected developments in the Web that have transformed our online experiences. The new Web has become a primary and global commercial channel for most business communication and processes. In light of these dramatic changes, many corporations are creating outward facing Web sites that include opportunities for collaboration, personalization and interactive media experiences. The goal is consumer engagement.

To advance this goal, today’s enterprises utilize Web content management technologies along with other tools. These companies are taking a holistic, solutions-based approach that encompasses Web publishing and the processes that support it in order to deliver a consumer-centric online experience. This approach is called Web experience management (WEM). WEM solutions help organizations manage the experience of all site participants—customers, partners, and employees — to achieve their unique Web vision.

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