Rancho Mirage, Calif., March 14, 2000 Exchange Applications, Inc., which optimizes interactive relationships between customers and companies, announced an alliance with Engage Technologies, Inc., a leading provider of next- generation online marketing solutions and a majority-owned operating company of CMGI, Inc., to introduce a new profile-enhanced analytic solution. The offering, Optimizer AV, will be available from Exchange Applications and will enable organizations to collect and analyze company-specific, anonymous profiles of Web site visitors, allowing them to optimize online marketing programs. As part of the joint agreement, Exchange Applications will license Engage’s ProfileServer software, a dynamic profiling application.
Optimizer AV marries technologies from MicroStrategy, Engage and Exchange Applications to collect, analyze and report on company-specific profile information. The new offering enhances Exchange Applications’ next-generation analytics tool, Optimizer, a co-development project between MicroStrategy and Exchange Applications. Optimizer AV will allow both experienced dot-coms and companies new to the Web to collect company-specific, anonymous profile information and perform in-depth analytics on that data to realize a number of possible benefits.
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