After you've built a data warehouse, how are you going to get value from it?

To Andy Frawley, president and CEO of Boston-based Exchange Applications, the answer is obvious. Use warehouse information to optimize the value of customer relationships. But how?

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access