ExactTarget, a provider of on-demand, one-to-one marketing software, services and integrated solutions, announced its solution for managing transactional emails, the first application of its kind that allows marketers to monitor transactional emails in real-time and dynamically change content to optimize transactional email performance. With complete visibility and control over every transactional email, marketers are now empowered to turn what was once an invisible and unmanaged process into an effective revenue-generating and relationship- building tool. 

Organizations routinely send transactional emails as a way to confirm purchases, notify customers of shipments or to respond to countless events from eCommerce, CRM or other systems. Today, most organizations have little or no visibility into the performance of transactional emails - from the most basic deliverability characteristics to more sophisticated behavioral data about transactional emails once sent.

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