Lacy Edwards is president and CEO of Evoke Software Corporation, formerly DBStar, Inc., a company that has solved many of the problems inherent in data warehousing and data migration projects. Edwards states that without Evoke Software's Migration Architect, the majority of these projects typically culminate in one of three scenarios: expensive runaway projects; completed projects with data quality problems (which affect future applications that rely on the data); or canceled projects due to cost and time overruns. "Evoke Software's Migration Architect does something that no other product can do--perform a computational analysis on data and extract critical information based on the analysis," says Edwards. "If there are relationships between the attributes in the data, we will find them." Migration Architect operates directly on the data, first profiling and then building a precise data model of the existing system. This model then becomes the basis for planning an accurate and efficient migration or data conversion. It also provides a road map from source system to target.

Edwards joined Evoke before the company had a commercially available product. With broad experience in the software industry, Edwards is well qualified to lead Evoke through its initial growth phase. Prior to Evoke, he was president and COO of Unison Software (recently acquired by Tivoli/IBM) and is credited with Unison's successful IPO. After Unison Software, Edwards formed a technology research and consulting company. With a mission to assist start-up software companies, the firm specialized in evaluating business fundamentals and implementing effective economic, marketing and distribution models. Investors also retained the firm to evaluate the viability of older companies that had failed to meet expectations. At a potential investor's request, Edwards and his team evaluated Evoke's technology and quickly recognized that the company had far more potential than most other software companies.

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