(Bloomberg) -- The European Union heralded the entry into force of a new trans-Atlantic data transfer tool it promised will restore citizens’ trust when their personal information is shipped over to the U.S. by multinational companies.
“The EU-U.S. Privacy Shield is a robust new system to protect the personal data of Europeans and ensure legal certainty for businesses,” EU Justice Commissioner Vera Jourova said in a statement on Tuesday, the first day of the new pact. “It brings stronger data protection standards that are better enforced, safeguards on government access, and easier redress for individuals in case of complaints.”
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