While watching my kids work on their homework, I often wonder why they wait until late at night to begin tough math. Prime time is usually spent on art, history, social studies, biology and the like. As a know-it-all parent, I then start my midnight preaching of best time-management practices, recommending they start with the most difficult work. That way, I preach, you best utilize your resources (time), learn the most and score the highest marks; you meet the max of your objectives.

Yet I see this same mistake being repeated over and over again by the professionals in our trade – data warehousing (or information delivery, if you like). A high cost to deliver solutions is the primary and measurable impact of this mistake.

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