Cary, N.C., Sept. 7, 1999-- SAS Institute Inc., announced today that SAS software will play an integral role in Ernst & Young's CRM technology solution for optimizing customer value.

This solution is based on Ernst &Young's CRM methodology called Value Exchange Optimization(tm), which combines Ernst & Young's CRM subject-matter knowledge with enabling technologies to help organizations make the most of customer relationships. By using SAS software as a part of its CRM solution, Ernst & Young will be able to deliver robust data management and data mining capabilities, which bring the highest level of precision in strategic customer segmentation, valuation and other CRM activities.

Installed at more than 33,000 sites world wide, including 98 percent of the Fortune 100, SAS software helps business users and IT departments support their organizations by providing an open solution for data warehousing, customer relationship management (CRM), decision support, business intelligence, and much more. Joint clients of SAS Institute and Ernst & Young will benefit from Ernst & Young's ability to quickly develop and implement a fully integrated, custom CRM solution, powered by SAS software's information delivery architecture. SAS software is being showcased along with complementary CRM technologies, such as Exchange Applications' VALEX Campaign Management software, at Ernst & Young's Advanced Development Centers throughout the U.S.

For more information visit SAS Institute's Web site:

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access