Cary, N.C., Sept. 7, 1999-- SAS Institute Inc., announced today that SAS software will play an integral role in Ernst & Young's CRM technology solution for optimizing customer value.

This solution is based on Ernst &Young's CRM methodology called Value Exchange Optimization(tm), which combines Ernst & Young's CRM subject-matter knowledge with enabling technologies to help organizations make the most of customer relationships. By using SAS software as a part of its CRM solution, Ernst & Young will be able to deliver robust data management and data mining capabilities, which bring the highest level of precision in strategic customer segmentation, valuation and other CRM activities.

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