REVIEWER: Scott Campbell, VP of Operations for Equipment Data Associates.
BACKGROUND: Charlotte, NC-based Equipment Data Associates (EDA) specializes in providing database marketing services to the capital goods industry. These services include providing sales leads, market share reports and Web-based query and reporting tools. EDA also provides consulting services in the areas of database management and data hygiene, including merge purge. Melissa Data's MatchUp application (formerly known as Double Take III) allows EDA to compare multiple lists of data simultaneously, eliminating duplicates and forming distinct high quality mailing lists for internal and external customers.
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