Equinox Pumps Up Data Quality with DataFlux

Published
  • June 26 2008, 5:13am EDT
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June 25, 2008 - Equinox, operator of fitness clubs nationwide, selected DataFlux dfPower Studio to power its data quality and deduplication initiatives.

Equinox selected DataFlux to increase the effectiveness and utility of its customer data in several customer facing programs.

Equinox generates millions of customer contact records from several customer facing applications. With disparate systems collecting information at different points of entry, Equinox had difficulty managing the data at an enterprise level once it was collected. The company selected DataFlux dfPower Studio to deploy a data quality and deduplication initiative to remove redundant records and provide a single, enterprise-wide view of the data, enabling the company to reuse the data in a number of marketing and customer outreach campaigns.

“Understanding and managing our customer data is vital in our efforts to market Equinox and promotes growth through customer acquisition,” said Elliot Cordo, manager of enterprise data for Equinox. “With inconsistent or unreliable data, we found it difficult to manage data and incorporate customer information into marketing and promotional campaigns. DataFlux enables us to cleanse the data to generate a single view of the truth.”

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