April 25, 2011 – The parent company of marketing solution provider Epsilon has reached an agreement to pay $345 million independent marketing services agency Aspen Marketing Services, according to a company statement.
With the proposed deal, Alliance Data Systems Corp. touted Aspen’s potential with business analytics and CRM services as areas of expansion for Epsilon’s database offerings, direct marketing capabilities and analytics for developing market segmentation models.
Aspen is one of the largest independent U.S. marketing agencies, with a focus on CRM in telecommunications and the automotive industry.
Epsilon president Bryan Kennedy said Aspen would lead his company’s multichannel marketing integration.
"Combined, our two entities will drive impactful programs for our clients through the creation of relevant brand experiences for consumers – from concept and strategy to dynamic communications and interactions via online and offline channels," Kennedy said.
Alliance stated it would pay $345 million plus a working capital adjustment for Aspen, with plans to retain the marketing service agency’s 750 employees. The deal is subject to closing conditions.
Recently, Epsilon was the subject of one of the largest data breaches in U.S. history, after scores of email addresses and names were pilfered from many of its financial services and education clients.
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