Epsilon, a leading relationship marketing company, announced that Steven Roth has been named to the newly created position of chief privacy officer (CPO). In his new role, Roth will spearhead Epsilon's privacy policies and practices, strengthen Epsilon's ability to support clients' consumer privacy protection efforts as well as help increase public awareness of the company's role in these areas. Roth will continue in his position as Epsilon's vice president, CRM Strategy and Planning.
"Epsilon understands that trust is the non-negotiable currency for building loyal relationships that are mutually rewarding for both our clients and their customers," said Michael Iaccarino, president and CEO, Epsilon. "We have created the role of chief privacy officer to ensure that privacy initiatives are always a key part of our relationship-marketing programs. Steven is well suited to step into and lead this important role due to his in-depth understanding of regulatory compliance issues and his experience with Epsilon's marketing strategies and programs."
"Our clients confront an increasingly complex regulatory landscape that they must master, whether it is Do Not Mail, Do Not Call, CAN-SPAM, FCRA, HIPAA, or other Federal and State statutes," said Steven Roth, Epsilon's chief privacy officer. "I look forward to working closely with Epsilon clients and their account teams to ensure that customer marketing programs are highly effective, as well as in compliance with privacy regulations."
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