Epsilon, a provider of multichannel, data-driven marketing technologies and services, announced it has completed its acquisition of Abacus, a provider of data and database marketing services to leading multichannel catalogers, retailers, online merchants and b-to-b marketers. The addition of Abacus' cooperative data offering and data management and analytics solution continues Epsilon's vision to buy or build best-of-breed marketing solutions that help leading brands leverage the power of customer insight to grow their relationships, response and marketing ROI. Epsilon announced the agreement to acquire Abacus on Dec. 28, 2006.

For more information visit http://www.epsilon.com.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access