E.piphany, Inc., a leading provider of customer relationship management (CRM) solutions to consumer-oriented businesses, has announced the delivery of dozens of new enhancements to the E.piphany 6.5 CRM software suite. The E.piphany 6.5 software suite is a family of modular CRM applications that help consumer-oriented companies increase profitability by making every interaction intelligent. The E.piphany 6.5 software suite leverages existing systems and allows new functionality to be deployed incrementally over time.
Faced with increased legislation, message saturation and the requirement to show quick return on investment, consumer-oriented companies are increasingly using marketing to empower decisions in their sales and service activities. The new features increase time to market with easy-to-use tools for campaign creation and testing; improve business responsiveness with real-time results on marketing effectiveness; and drive higher ROI by providing deeper understanding of the business value of each program.
"Driven by input from our customers, these new enhancements reinforce the leadership role that marketing solutions take in powering customer intelligence across the enterprise," said Karen Richardson, CEO of E.piphany. "We continue to deliver industry-leading CRM solutions that drive revenue through intelligent customer interactions."
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