Enterprise resource planning product maker Epicor Software Corp. has released Epicor eMarketing and eSurveys tools as a Software-as-a-Service offering, providing customers with a deployment and licensing model as businesses continue to embrace the cloud.

Epicor eMarketing delivers newsletters, email marketing campaigns, and marketing automation, while Epicor eSurveys combines enterprise survey technology with Web-based reporting and analysis.

“In today’s fast-paced and competitive business environment, it is vital that businesses have powerful, yet cost-effective tools to quickly communicate new products and services to its customers, and gain valuable feedback to better meet their needs,” said Epicor senior manager of product marketing Robert Sinfield in a statement. “The Epicor eMarketing and eSurveys solutions enable businesses to communicate effectively and uncover valuable data to grow their business—all through an intuitive SaaS platform.”

Key features of Epicor eMarketing include the ability to build personalized HTML emails and Web microsites with no HTML programming required. The software generates customized email campaigns with detailed measurement reports, such as who opened the email and when the action took place.

Epicor eSurveys enables businesses to gain real-time data on customers’ opinions, behaviors and preferences, and make better business decisions based upon the data. The product creates a hyperlink for each survey, allowing businesses to deliver questions via email, embed them in a Web site, and integrate surveys into social media such as Facebook, offering multiple response mechanisms.

Epicor eMarketing and eSurveys can operate on a standalone basis or integrate with other Epicor offerings via Epicor Service Connect.

This article first appeared on the Accounting Today web site. 

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