Entomo, Inc. a leading provider of Web-based business process improvement, cost-reduction and risk mitigation solutions for distribution channel and supply chain management, announced that it had released its newest offering for sell-through distribution channel management and Sarbanes-Oxley compliance. Entomo SmartHub/SFR consists of both software to automate the "POS data collection through revenue reporting" cycle, as well as on-femand application hosting services that allow customers to access the software, as a service, via the Web.

"As companies migrate channel sales from the sell-in model of revenue recognition to sell-through, the sales, inventory and return data used for forecasting, sales operations and revenue recognition is increasingly found in their partners' business systems rather than their own," noted Entomo President and CEO Sanjoy Chatterji. "As a result, these companies must put new processes and systems in place to collect this data from their channel partners' systems, normalize it, analyze it, then resolve discrepancies so that it can be used for revenue recognition and financial reporting. Also, these processes and systems must satisfy Sarbanes-Oxley."

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