October 9, 2012 – Enterprise social network adoption remains in the early stages, but with investments and interest that could skyrocket in the coming years, according to a new market report.
Ovum Research positioned enterprise social networks in the “adopter phase,” with approximately 10 percent of organizations having either deployed solutions or signed up for Web-based offerings. The overall value of the enterprise social network market is currently $500 million, Ovum stated. That market value in part stems from an estimate of $105.4 million in revenue from IBM Connections in 2011, and the two vendors Ovum noted as having the highest level of interest, Jive and Yammer. Taking a long-view, Ovum put a potential high water mark for enterprise social networks as $10 billion.
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