Press articles and industry conferences tend to focus on the latest and more sophisticated information technologies. In business intelligence (BI) and data warehousing, this includes evolving technologies such as real-time processing, business performance management, executive dashboards and predictive analysis. As a result, well-established approaches get shortchanged, and it is often forgotten that traditional technologies such as enterprise reporting still form the underpinnings of most BI systems.
Attending and presenting at business intelligence conferences provides me with an ideal opportunity to track the level of interest in any given topic. While there is no doubt that many people want to learn about new and advanced BI technologies, a significant percentage of the audience is still trying to solve more basic problems that are often ignored in the rush to address the latest industry buzzwords. There is still high interest in traditional technologies because companies are still facing many issues when trying to implement them. In the enterprise reporting area, for example, companies are constantly fighting complexity and data integration issues in their pursuit to produce accurate, consistent and timely operational reports.
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