Using powerful analytic and delivery mechanisms, business intelligence (BI) is meant to deliver organized, coherent and correct information to businesspeople. However, in every company, the overwhelming majority of information requested occurs outside BI environments and lacks the benefits that come from information that has been synchronized, certified, aggregated and prepared for business use.

The quality of information is important to every person who requests information. With the advent of intranets and portals, people now expect information to be delivered outside of application systems and want to access data stores directly, including data contained in data marts and data warehouses. While BI data is worked over to produce high-quality data, data in most application data stores is not.

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