One of the obvious benefits of enterprise content management is the potential for improved collaboration between employees, partners and customers. There are many forms of collaboration, and finding the right mix of approaches for your organization starts with understanding your needs. Some things to consider include:

Who are you targeting for improved communication? Don't try to cover everyone in your organization or customer base; there is just too much variation in need. Target specific groups, such as design and production engineers, geographically distributed sales managers or customer service representatives and your twenty-five most profitable corporate customers. Production engineers know about problems on the factory floor and could help design more easily manufactured products. Sales managers can exchange proposals and research to minimize duplicated efforts. Providing your top customers with additional information can improve customer retention and avoid the inevitable scope creep that would accompany trying to meet the needs of a wide variety of customers.

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