Revenues from enterprise augmented reality (AR) applications will reach $5.7 billion by 2021, rising 10 fold from an estimated $515 million in 2016, according to a new report from Juniper Research.
The study found that consumer application revenues from AR will remain below that of the enterprise sector through to 2021, despite the high visibility of games such as Pokémon GO.
Enterprise interest in AR technologies has continued to grow, Juniper said, fueled by improvements in field of vision and latency on products such as head-mounted displays (HMD). Future releases of these products, such as Microsoft HoloLens, are set to drive AR content revenues in the enterprise sector as businesses opt for HMDs over smartphones and tablets.
According to the report, Augmented Reality: Developer & Vendor Strategies, 2016-2021, the nature of content in the enterprise AR sector will lead to higher software prices. The combination of higher content pricing and hardware will initially hamper adoption.
The study found that enterprise AR revenues will be mostly on smartphone and tablet devices for the foreseeable future. However, enterprise focus from manufacturers such Microsoft and Vuzix will see the largest revenue opportunity for content developers on HMDs by 2020.
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