My colleague, Dan Montgomery, introduced the digital business cycle in his column entitled, "Digital Business and Digital Intelligence" (DM Review, October 2000). The digital business cycle describes the core components or capabilities a corporation needs to be successful performing as a digital business. Integration of the capabilities, which include digital intelligence, digital channels, digital relationships and ecosystem integration, offers a way for an organization to optimize its role in its ecosystem.

The integration path of the capabilities can take an evolutionary approach or a revolutionary approach, and each of these will impact the organization. Either way, implementation of the full digital business cycle is a huge undertaking; and without the right approach, corporations risk losing sight of the total integration of the business.

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